Title: Form Neue

Description: As graphic design continues to grow, the importance of typography, as it often does, has taken a backseat. This set focuses on showing how Type can be explored as a form of expression through experimentation. The 3 pieces presented, titled ‘FORM NEUE’ ( New Form ), explore the way Type can be transformed to become something more graphic and unique. The glyphs are designed to mimic the color, contour and overall style of the car they are placed with. Through iteration and manipulation, the glyphs add a new depth to each composition allowing the viewer to immerse themselves into each piece and see every detail that relates to the overall concept.

I – BMW

The E25 Turbo concept car was built by BMW as a celebration for the 1972 Summer Olympics in Munich. It was designed by Paul Bracq, with gullwing doors and was based on a modified 2002 chassis with a mid-mounted engine. The Turbo featured a 200 hp turbocharged version of the engine from the BMW 2002, foam-filled front and rear sections to absorb impact, side impact beams, a braking distance monitor utilizing radar, and a futuristic cockpit.

Only two were ever built. BMW later used the Turbo’s design themes on the M1, the 8-Series, the Z1 and the 2008 M1 Homage Concept.

II – MBG

The Maserati Boomerang was a concept car designed by Giorgetto Giugiaro. It was first revealed at the Turin Auto Show in 1971 as a non-functional model, but by the time the 1972 Geneva Auto Show came around the company had worked it into a fully functional vehicle.

The design of the Boomerang would resonate through Giugiaro’s future designs for many years. Its sharp angles and wedge shape could be easily seen in the VW Golf 1, VW Passat, Lancia Delta, Maserati Quattroporte III, Lotus Esprit, and the De Lorean DMC-12. Powered by a 310 bhp (230 kW) 4.7L V8 engine driving the rear wheels, 5 speed manual transmission, and having a fully decked out interior. With a unique dashboard layout where the steering wheel and gauge cluster are part of a single console that emerges from the dash, and the steering wheel rotates around the stationary gauges.

III – DMC

The DeLorean time machine is a fictional automobile-based time travel device featured in the Back to the Future franchise. In the feature film series, Dr. Emmett Brown builds a time machine based on an automobile; a DeLorean DMC-12, with the intent of gaining insights into history and the future but instead winds up using it to travel across over 130 years of Hill Valley history (from 1885 to unspecified points beyond 2015) with Marty McFly, both to change the past for the better and to undo the negative effects of time travel. One of the cars used in filming is currently on display at Universal Studios Hollywood.

Social Media: Instagram | Twitter

Hearing Visuals | Digital Madrid 10
Hearing Visuals | Digital Madrid 10
Hearing Visuals | Digital Madrid 10
Connect with us: